Sharon Fuller is Founder of Rational Collective, a specialist consultancy to support clients across the sports industry in Content Creation & Strategy, Media, Rights, Innovation and Digital Product Development.

She is the former Chief Content Officer at the eSkootr Championship and was previously Global Head of Central Content at Red Bull Media House and Editor at BBC Sport. She has been involved in innovation and tech-driven development in sports broadcasting throughout her career and she and teams she has overseen have won multiple awards for innovation in sports coverage.