Get a taste of what’s to come at the inaugural NEW ERA Open Day, taking place on the 26th April 2023 (day 2 of SportsPro Live).
SportsPro Live day 2 content will be available for NEW ERA Open Day attendees throughout the day.

The Collective X NEW ERA breakfast
08:00 – 09:00
Join us for a breakfast and panel session to celebrate the Wasserman Collective x NEW ERA open day which brings together men and women from across the sports industry.
Panel Topic: The increasing value of women’s sports
Explore how the rise in popularity of women’s sports is demanding a new way to value teams, rights holders and athletes themselves.
If you haven’t done so already, please log into swapcard and confirm your attendance by adding the session to your schedule.
Female empowerment: the importance of Allyship
12:45 – 13:15
Allyship and mentorship plays a critical role in the quest towards gender representation, equity and parity in the sports industry.
In partnership with NEW ERA, SportsPro’s year-round programme and designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry, we explore:
- The role mentors and allies can play in forging a career path for women
- The importance of visibly supporting female colleagues
- Why allyship must be tied to to action and tangible progress


NEW ERA networking drinks
15:45 – 16:00
Join your peers for a celebratory drink as we close the first-ever NEW ERA Open Day.
There will also be networking drinks for a special 10th-anniversary edition of SportsPro Live, from 16:00 – 17:00.
Login to swapcard to start networking with attendees in advance!