Sporting memories, biggest influences and changing the industry: Getting to know the New Era class of 2022

Last month, SportsPro unveiled the inaugural class of 12 businesswomen that will take part in its New Era programme, a new initiative dedicated to driving greater gender equality and representation in the sports industry. Comprising of individuals working across a diverse range of companies in the sports industry, spanning rights holders and broadcasters to brands and service […]

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New Era mentors offer their tips for growing your personal brand

There are signs that sporting organisations are taking strides to improve their gender hiring practices, but the traditionally male-dominated sports business can still be an intimidating place for young women making their way in the industry. In fact, one challenge that a number of aspiring female sports executives identified during the application process for SportsPro’s New […]

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