Whether it be a friendly face handing out water at roadside during a marathon, the treasurer at a local cricket club or the coach of a youth soccer team, volunteers make the world of community sport go round. Yet there are still significant challenges and demands being placed on volunteers that impact retention and have […]
Read More… from Ashlea Block | How I turned a passion for volunteering into a career in sport
NEW ERA was launched in 2022, an initiative designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry. Despite progress being made, there is still a small pool of regular female contributors to the global B2B sports industry conversation. We intend to widen and deepen this […]
Read More… from Member reflections – a NEW ERA of gender equality and representation
NEW ERA members attended SportsPro’s OTT Summit USA event in New York in March to debate industry-shaping subjects, including the transformational effect of boosting women’s sports coverage in the media. In our latest member reflections, Sahaj Shah, Product Designer at Areto Labs, and Allie Dinsmore, VP, Strategy and New Business Development at the Professional Fighters […]
Read More… from NEW ERA members talk industry challenges and developing vital skills
To celebrate International Women’s Day this week’s episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points: SportsPro’s head of marketing, Katie Devaney, and marketing executive, Alice Evans, on why pursuing equity is important for women in the industry and their personal experiences (1:10) […]
SportsPro established NEW ERA to boost gender equality in the international sports industry, bringing together a community of often overlooked and underrepresented female executives. NEW ERA steering group members – Jenny Mitton, a Director and Women’s Sport Lead at M&C Saatchi Sport and Entertainment, and Sarah Beattie, Chief Marketing Officer at the Six Nations – […]
Read More… from Steering Group members reflect on their NEW ERA involvement
SportsPro and Wasserman have announced a multi-faceted agreement that will see The Collective become an executive partner of the NEW ERA sports industry gender equality programme. The Collective, Wasserman’s female and gender diverse-focused division, will now play a key role in enhancing NEW ERA by supporting the initiative’s programme and community, as well as powering additional activations. […]
Tom Bassam is joined by Allie Dinsmore, vice president, strategy and new business development at the Professional Fighters League; Sahaj Shah, product and UX/UI designer, Areto Labs; and Charlie Sizer, global partnerships manager at DAZN – all members of the 2022/23 SportsPro NEW ERA cohort – to discuss what the year has in store for […]
Read More… from Podcast | The NEW ERA year ahead in women’s sport
Last month, SportsPro unveiled the inaugural class of 12 businesswomen that will take part in its New Era programme, a new initiative dedicated to driving greater gender equality and representation in the sports industry. Comprising of individuals working across a diverse range of companies in the sports industry, spanning rights holders and broadcasters to brands and service […]
There are signs that sporting organisations are taking strides to improve their gender hiring practices, but the traditionally male-dominated sports business can still be an intimidating place for young women making their way in the industry. In fact, one challenge that a number of aspiring female sports executives identified during the application process for SportsPro’s New […]
Read More… from New Era mentors offer their tips for growing your personal brand
