I have watched the women’s game evolve in the most incredible ways over the last decade as both a player and a fan. I feel incredibly proud and grateful to be part of a community that is so progressive and proving its value to the rest of the world. England’s victorious Lionesses propelling the continued […]
With 11.4 million users around the world, Fantasy Premier League is a success story in fan engagement. Alexandra Willis, NEW ERA steering group member and director of digital media and audience development at the Premier League, explains how the English soccer competition’s official fantasy game provides value for the organisation’s commercial partners and underlines its […]
Read More… from Podcast | The business of Fantasy Premier League
To mark Women’s Sport Week at SportsPro, we have a special NEW ERA episode of the podcast with Milly Miller-Adams, Elena Kouyoufa and Katie Preston exploring the meaning of taking risks. Our hosts take it in turns to interview three women at different stages of their careers in the sports industry to find how they view […]
Whether it be a friendly face handing out water at roadside during a marathon, the treasurer at a local cricket club or the coach of a youth soccer team, volunteers make the world of community sport go round. Yet there are still significant challenges and demands being placed on volunteers that impact retention and have […]
Read More… from Ashlea Block | How I turned a passion for volunteering into a career in sport
NEW ERA was launched in 2022, an initiative designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry. Despite progress being made, there is still a small pool of regular female contributors to the global B2B sports industry conversation. We intend to widen and deepen this […]
Read More… from Member reflections – a NEW ERA of gender equality and representation
NEW ERA members attended SportsPro’s OTT Summit USA event in New York in March to debate industry-shaping subjects, including the transformational effect of boosting women’s sports coverage in the media. In our latest member reflections, Sahaj Shah, Product Designer at Areto Labs, and Allie Dinsmore, VP, Strategy and New Business Development at the Professional Fighters […]
Read More… from NEW ERA members talk industry challenges and developing vital skills
To celebrate International Women’s Day this week’s episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points: SportsPro’s head of marketing, Katie Devaney, and marketing executive, Alice Evans, on why pursuing equity is important for women in the industry and their personal experiences (1:10) […]
SportsPro established NEW ERA to boost gender equality in the international sports industry, bringing together a community of often overlooked and underrepresented female executives. NEW ERA steering group members – Jenny Mitton, a Director and Women’s Sport Lead at M&C Saatchi Sport and Entertainment, and Sarah Beattie, Chief Marketing Officer at the Six Nations – […]
Read More… from Steering Group members reflect on their NEW ERA involvement
SportsPro and Wasserman have announced a multi-faceted agreement that will see The Collective become an executive partner of the NEW ERA sports industry gender equality programme. The Collective, Wasserman’s female and gender diverse-focused division, will now play a key role in enhancing NEW ERA by supporting the initiative’s programme and community, as well as powering additional activations. […]
Tom Bassam is joined by Allie Dinsmore, vice president, strategy and new business development at the Professional Fighters League; Sahaj Shah, product and UX/UI designer, Areto Labs; and Charlie Sizer, global partnerships manager at DAZN – all members of the 2022/23 SportsPro NEW ERA cohort – to discuss what the year has in store for […]
Read More… from Podcast | The NEW ERA year ahead in women’s sport
