Empowering the future of sports industry leadership

Join the NEW ERA Community!


"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro has launched a year-round programme and growing community designed to recognise, support and advocate for a new era of gender equality and representation  within the international sports industry.

We want to bring new ideas, underappreciated thinkers and underrepresented people to the forefront and elevate their profiles. We will provide a global platform and ongoing community engagement, powered by a diverse  Steering Group of inspirational and accomplished women with unrivalled experience.

Despite progress being made, there is still a small pool of regular female contributors to the global b2b sports industry conversation. We intend to widen and deepen this from within.

SportsPro’s unique network of influence affords us the  opportunity and responsibility to help shape the future landscape of the sports industry and empower the women who will steer it.

Class of 2022

We were truly overwhelmed by the high engagement and caliber of the applications in our search for 12 candidates for the programme.

Meet our Class of 2022 who are positively transforming the future of the sports industry.

Ojonoka Agudah


Allie Dinsmore

Professional Fighters League

Sahaj Shah

Areto Labs

Charlie Sizer


Michelle Goulty

City Football Group

Helen Praz

Football Marketing Asia

Yvette Thompson

Newcastle United FC

Hana Taiji

SixFive Sports & Entertainment

Ashlea Block

Play HQ

Lorraine Moalosi

Data Talks

Shikha Tandon


Laura McDonnell


Join the NEW ERA Community

As a member of the NEW ERA Community, you’ll have access to exclusive content from the inspiring women inducted into our Class of 2022, as well as Steering Group members and other female contributors, each of whom will share their expertise and personal experiences within sport. Discover more benefits of being a community member below.

Steering Group

We’re proud to be supported by a Steering Group of global senior executives that represent diverse backgrounds, job descriptions, experiences and specialities that align with the key pillars of SportsPro’s Women in Sport strategy.

Vicky Gosling

GB Snowsport

Johanna Faries

Call of Duty

Fiona Morgan


Sharon Fuller


Gabrielle Guedj

ATP Media

Sue Day

England National Rugby Union

Alexandra Willis

Premier League

Sarah Beattie

Six Nations Rugby

Melissa Soobratty

World Table Tennis

Charlotte Burr


Raven Jemison

Milwaukee Bucks

Benny Bonsu

Olympic Channel

Andi Chu

Tennis Channel

Jenny Mitton

M&C Saatchi Sport and Entertainment


"I like to think that the sports industry is moving albeit slowly towards gender equality. Hopefully this pattern will gain momentum."

Jane Hansom, Head of Communications, Professional Triathletes Organisation

"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN