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Home - SportsPro New Era

Empowering the future of sports industry leadership

Join the NEW ERA Community!


"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro NEW ERA is a year-round programme designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry.

We want to bring new ideas, underappreciated thinkers and future leaders to the forefront and elevate their profiles. We will provide a global platform and ongoing community support, powered by a diverse Steering Group of inspirational and accomplished women with unrivalled experience.

Despite progress being made, there is still a small pool of regular female contributors to the global b2b sports industry conversation. We intend to widen and deepen this from within. Twelve successful female applicants will benefit from year-round editorial, event, and networking opportunities, as well as dedicated coaching time with every member of the Steering Group.

SportsPro’s unique network of influence affords us the opportunity and responsibility to help shape the future landscape of the sports industry and empower the women who will steer it.

Applications are now closed for 2023/24. Thank you to everyone that applied.

Class of 2022

Meet our Class of 2022 who are positively transforming the future of the sports industry.

Shikha Tandon


Helen Praz

Football Marketing Asia

Yvette Thompson

Newcastle United FC

Hana Taiji

SixFive Sports & Entertainment

Charlie Sizer


Lorraine Moalosi

Data Talks

Ashlea Block

Play HQ

Allie Dinsmore

Professional Fighters League

Sahaj Shah

Areto Labs

Ojonoka Agudah


Michelle Goulty

City Football Group

Laura McDonnell


Steering Group

We are proudly supported by a Steering Group of diverse global senior executives whose backgrounds, job descriptions, experiences, and specialities align with SportsPro’s Women in Sport strategy.

Thayer Lavielle

Wasserman The Collective

Abi Ijasanmi

Confederation of African Football

Sharon Fuller


Gabrielle Guedj

ATP Media

Vicky Gosling

GB Snowsport

Sarah Beattie

Six Nations Rugby

Kim McConnie

Kayo Sports

Kate Miller


Melissa Soobratty

World Table Tennis

Sue Day

England National Rugby Union

Fiona Morgan


Benny Bonsu

Olympic Channel

Alexandra Willis

Premier League

Raven Jemison

Milwaukee Bucks

Ellie Norman

Manchester United

Andi Chu

Tennis Channel

Aarti Dabas

Formula E

NEW ERA 2022/23 Reflections

Explore our member reflections for exclusive insights, tips and tricks from the Class of 2022 and Steering Group.

Join the NEW ERA community

As a member of the NEW ERA community, you will have exclusive access to content from the inspiring women inducted into our Class of 2022. Steering Group members and other female contributors will also share their expertise and personal experiences within sport.

Features & Analysis


"I like to think that the sports industry is moving albeit slowly towards gender equality. Hopefully this pattern will gain momentum."

Jane Hansom, Head of Communications, Professional Triathletes Organisation

"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN