Empowering the future of sports industry leadership

Join the NEW ERA Community!


"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro has launched a year-round programme designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry.

We want to bring new ideas, underappreciated thinkers and future leaders to the forefront and elevate their profiles. We will provide a global platform and ongoing community support, powered by a diverse Steering Group of inspirational and accomplished women with unrivalled experience.

Despite progress being made, there is still a small pool of regular female contributors to the global b2b sports industry conversation. We intend to widen and deepen this from within. Twelve successful female applicants will benefit from year-round editorial, event, and networking opportunities, as well as dedicated coaching time with every member of the Steering Group.

SportsPro’s unique network of influence affords us the opportunity and responsibility to help shape the future landscape of the sports industry and empower the women who will steer it.

Class of 2022 Confirmed!

We were truly overwhelmed by the high engagement and quality of the applications in our search for 12 candidates for the programme, and following a thorough candidate review, our Class of 2022 has now been confirmed!

Join the NEW ERA Community

Following the positive feedback we have received since launching NEW ERA, we are expanding our plans to maximise the value we provide traditionally overlooked and underrepresented sports executives.

As a member of the NEW ERA Community, you’ll have access to exclusive content from the inspiring women inducted into our Class of 2022, as well as Steering Group members and other female contributors, each of whom will share their expertise and personal experiences within sport. Discover more benefits of being a community member below.

Steering Group

We’re proud to be supported by a Steering Group of global senior executives that represent diverse backgrounds, job descriptions, experiences and specialities that align with the key pillars of SportsPro’s Women in Sport strategy.

Sharon Fuller

Fiona Morgan


Melissa Soobratty

World Table Tennis

Gabrielle Guedj

ATP Media

Johanna Faries

Call of Duty

Vicky Gosling

GB Snowsport

Jenny Mitton

M&C Saatchi Sport and Entertainment

Raven Jemison

Milwaukee Bucks

Sarah Beattie

Six Nations Rugby

Benny Bonsu

Olympic Channel

Sue Day

England National Rugby Union

Charlotte Burr


Andi Chu

Tennis Channel


"I like to think that the sports industry is moving albeit slowly towards gender equality. Hopefully this pattern will gain momentum."

Jane Hansm, Head of Communications, Professional Triathletes Organisation

"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN